Despite the fact that financial services companies have been historically indifferent to creating power brands, AAIB has been aggressive in building brand loyalty built on a strong foundation and collection of notable attributes. Its credibility,solid history, pioneering status, superior level service and its innovative and value-added products have granted AAIB the well-deserved mark of distinction as a true “Superbrand.”

The definition of a Superbrand is a brand that “offers consumers significant emotional and/or physical advantages over its competitors which consumers want (consciously or subconsciously), recognize and are willing to pay a premium for.”